If you’ve ever been to a land-based casino, you might have heard people throw around the term gamification. However, when you’re gambling and having a blast, the last thing you want to think about is some complex terminology that you don’t understand. However, what if we told you that gamification affects your overall gambling experience? You’ll probably be more inclined to hear what we’ve got to say. So, let us explain.
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Where did Gamification Come From
In what might seem like the distant past, video game players and casino gamblers were two separate audiences that didn’t intermix. Video game players considered slots machines and other casino games to be mundane and simplistic. On the flip side, casino players never understood the obsession with video games. However, as technology evolves, the lines have become more blurred. Gamification is now one of the hottest trends. Not only are land-based casinos using it, but online casinos have also adopted the gamification approach.
Naturally, you’ll want to know what gamification means to understand the concept and how it affects your gambling experience.
What is Gamification?
The easiest way to define gamification is by saying it’s a mixture of video gaming and online gambling. Gamification enables casino players to enjoy the thrills and multi-stage trials that video games offer while still being able to play for money. The notion behind gamification is to provide casino players with a richer, more fulfilling experience. When casinos – whether online or land-based – adopt a gamification approach, they’re adding various aspects to their casino games to make your gambling experience more entertaining.
For instance, they’ll combine features you’ll only find in video games, like rewards systems, leaderboards, and avatars. Then, they’ll include these in your favorite casino games. You might be wondering why casinos would do this and what they’ve got to gain from it. Many consider gamification to be a crucial tool for increasing engagement and loyalty.
It’s still unclear how gamification came into prominence. However, most experts agree that online casinos brought gamification to the forefront. As the online gambling industry grew, competition arose. The fierce rivalry led online casinos to innovate so they could gain advantages over their competitors.
Types of Gamification
Different casinos have varying approaches to gamification. However, many of them are adopting similar strategies to engage players. Let’s assess some of these gamification strategies that casinos are using. They include:
Goals, Adventures, and Missions
Casinos will often include mobile and flash game elements into their casino games. For instance, if you’re playing online roulette, you might have cut screens that display an animated story before every turn. Casinos will set goals, adventures, and missions for you to carry out. In exchange, every mission or goal completion will get you a reward. Some casinos have developed complete casino games with storylines, accompanying soundtrack, and more.
You might even encounter villains that you’ve got to defeat in casino games while you act as the protagonist. Including goals, adventures, and missions is one of the most creative ways online casinos are embracing gamification. As a result, it’s also attracting a new demographic of casino players.
Some casinos like Casumo and LeoVegas have player levels. Every time you play, you earn points that get you one step to a new level to unlock more casino rewards.
Leaderboards
Leaderboards are another way casinos are embracing gamification. These work particularly well in enticing players with a competitive streak. In addition, leaderboards are straightforward to implement. Many experts believe leaderboards to be the most compelling way of gamification because they encourage players to compete against each other.
Leaderboards revolve around the concept of accumulating points. Casinos use these to their advantage because the more you play, the more points you receive. Therefore, if you want to rank high on the leaderboard, you’ll need to play more than everyone else.
Topping the leaderboard can be a satisfying feeling in itself for many players. However, online casinos will throw in added incentives such as grand prizes, bonuses, etc. Hence, these work a treat.
Loyalty Points
Loyalty points aren’t anything new. You’ll find grocery stores, shoe stores, coffee shops, and many other places that utilize them. However, the reality’s that they’re highly effective, which’s why so many shops use them. Most casinos have a straightforward approach to loyalty points. The longer you spend at a casino and the more games you play, the more loyalty points you receive.
Players who accumulate a substantial amount of loyalty points receive perks and bonuses. In a way, loyalty points are an excellent way to reward dedicated players. Online casinos will offer loyal players numerous benefits, including free spins, special promotional items, or even VIP memberships.
Why Gamification?
So you might be wondering why online casinos are utilizing gamification? And what do they gain from it? Well, the answer’s simple. By keeping customers engaged for a longer time, casinos can generate more revenue per customer. In addition, gamification adds to players’ gambling experience. And in return this prompts players to play at the casino again. Hence, casinos manage to build loyalty and increase their revenues using gamification.
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